IKEA + you launches – only 1 out of 5 Aussies are happy with their bedrooms
The IKEA + you campaign has returned for the second year running with IKEA interior designers across the nation co-creating the bedroom of their dreams for 10 lucky Australians. The IKEA + you initiative was born from the desire to inspire Australians to find happiness in their homes by living a better everyday life. The IKEA Interior Design team from all 10 IKEA stores used their understanding of Australian life at home to makeover 10 bedrooms, solving the everyday frustrations faced by families to create a retreat and bedroom sanctuary. Rhodes Bedroom Makeover IKEA interior designers found that storage and decluttering was in fact the most common frustration in the bedroom. This was followed by the lack of personalisation and the desire for emotional wellbeing within the “forgotten” room of the house. The 10 bedrooms of the 10 Australians will be replicated in each IKEA store around the country, highlighting th...